Sandton’s luxury real-estate market

Of all the places in which to live and work in South Africa, Sandton is without a doubt one of the most aspirational areas. The reasons for this trend are many, and yet quite obvious and sensible. Virtually all human beings, unless they’re complete ascetics, are drawn to everything that represents luxury, success and comfort.

Luxurious houses and homes of distinction

Ample evidence of opulent lifestyles can be seen when driving past the luxury homes, houses, shopping malls and office blocks in this lush, leafy region. Some houses are frankly palatial. Those that don’t exactly qualify as mansions are nevertheless obviously upmarket and distinctive in design.

There are many variations in dwellings’ architectural styles. It’s notable that Sandton never fell prey to the much overused, so-called Tuscan-styled houses that were erected willy-nilly all across far too many emerging new developments in Gauteng during the latter part of the 20th century, when ersatz Tuscan was all the rage.

Time travel into the future

Visitors, who have not been to this vast northern Johannesburg region for a long time, would be astounded to see just how developed and sophisticated the luxurious Sandton area has become. For them, it would be almost like time travel, a giant leap into an undreamt-of future.

Fifty odd years ago, the outlying parts of what was to become Sandton, consisted mainly of small holdings, belonging to people who were employed in Johannesburg’s CBD, but preferred the peace and quiet of a country setting in which to reside. The population included the so-called horsey set, lovers of all things equestrian, and owners of horses and stables.

Two original Sandton features that endured

Only the main roads in and out of Sandton were tarred; most were bumpy sand roads that eroded even further every time it rained for a few days. There was one hotel in the immediate area, the Balalaika, which still exists to this day, although much more luxurious than in those early days, in its new guise as part of a well-known group’s hotel chain..

Liliesleaf Farm is another Sandton property which later became famous and was proclaimed as a national heritage site. It was here that the late Nelson Mandela met his fellow freedom activists to discuss tactics to bring about democracy in South Africa before he was imprisoned on Robben Island. Today, this historic farm numbers amongst the must-see attractions in Sandton.

The larger-than-life statue of Nelson Mandela that gazes over Sandton Square has also become a famous landmark. Visitors from across the globe are fond of being photographed at his feet, below the towering sculpture of this son of South Africa.

Investment benefits of Sandton’s luxury real-estate market

Buying property represents purchasing a lifestyle, plus making a financial investment, sound or poor, depending on where (remember location, location, location) and what you buy. In Sandton, property ownership is virtually always a solid, sound investment from which you’re likely to realise an excellent return.

There’s little likelihood of overcapitalising on a luxury house in Sandton, because it’s a truly affluent area, especially so in Johannesburg/Sandton’s northern suburbs, such as Sandhurst, Morningside, Hyde Park, Rosebank, Houghton, Lonehill, Beverley, Fourways, Broadacres, Dainfern, and a number of other newer areas and lifestyle suburban developments.

Assistance from Sandton experts

Luxury houses in Sandton are not cheap. When you’re looking for a dream luxury property that’s also a good investment, you’d be wise to consult experts who specialise in the Sandton market – Fine & Country South Africa. We’re in the area, experienced and qualified to help you realise your dreams.

DISCOVER MORE ABOUT FINE & COUNTRY

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MULTI-AWARD WINNING


Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.

INDEPENDENT EXPERTISE


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.

GLOBAL EXPOSURE


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.

UNIQUE MARKETING APPROACH


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.

PARK LANE OFFICE


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

Our International Network


Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomRussiaFranceHungaryMaltaSpainPortugalEgyptUnited Arab EmiratesNamibiaWest AfricaSouth AfricaAustraliaFloridaZimbabwe

SOCIAL MEDIA

We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn, Pinterest and Google+, giving each property maximum online exposure.

 

Media Centre


MEDIA CENTRE Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.

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Fine & Country Foreign Exchange


We have partnered with IFX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »