Buying and selling luxury property in Morningside

 

There are numerous definitions and synonyms for “luxury”, and most of them could be applied to luxury property in the lovely, leafy suburb of Morningside. Some of these synonyms and definitions include a few favourites – “a state of great comfort or elegance, especially when involving great expense” and “something that is indulgent, rather than essential or necessary”.

 

In the South African property market, Morningside is considered to be an affluent area, mainly residential, although there are some small to medium commercial enterprises in the area, as well as good schools, clinics, shops, hotels, and a world-class, multi-disciplinary specialist private hospital, Mediclinic Morningside.

 

It follows that properties in Morningside will be luxurious, magnificent, and very comfortable, and certainly grand and intended for our well-heeled residents. This well-to-do area has everything for which discerning residents could wish, in addition to being in close proximity to Sandton, Sandton City, and the host of corporate concerns that are located in the richest square mile in Africa.

 

By the same token, Fine & Country South Africa is a renowned professional real estate agency that specialises in the luxury property sector in Morningside and other similarly affluent areas throughout this country. The luxury property market is one which requires specific expertise, because it doesn’t represent run-of-the-mill buying, selling, and renting. This sector is highly specialised, as are our independent agents, and their in-depth knowledge of local conditions in Morningside that accompanies them in their property dealings here.

 

Winners of awards galore

 

In recognition of our group’s marketing expertise, we’ve received a number of prestigious awards at the International Residential Property Awards for Best International Real Estate Marketing, for five years in a row – a reflection of the expert service and marketing endeavours that we bring to the local and international marketplace.

 

A little about Morningside

 

There’s very little information available about Morningside’s history, bar the fact that it was established in 1950, after initially being located on an erstwhile farm that went by the name of Zandfontein (a fountain situated in sand or sandy soil). There’s no doubt that whoever Zandfontein’s farming owners once were, they would be positively astounded at the beauty, affluence, comfort, and convenience of living in Morningside today.

 

More about adjacent Sandton

 

Like Morningside, the area that was to become Sandton once consisted of farmlands, followed by smallholdings or plots, as South Africans liked to refer to the latter small agricultural holdings. Even during the latter part of the 1960s, the Sandton area had no shopping facilities or much other urban infrastructure of which to speak of. Rosebank was the closest commercial centre to the Sandton area.

 

Instead, it was favoured by residents who were relatively comfortable financially, preferred to live in the country and commute to work in the city (Johannesburg), and enjoyed a semi-rural lifestyle – typically the so-called “horsey” or “mink and manure” set.

 

Property specialists in Morningside

 

As specialists in the property sector for buyers and sellers of luxury properties in Morningside and other affluent areas, Fine & Country South Africa would be delighted to be of assistance in your property dealings in Morningside.

 

Once you place your enquiry with us, a qualified, independent estate agent will dedicate his or her professional service to you and your luxury property transaction from start to finish, every step of the way. This is the level of service that you require and deserve, and it is the only level of service that we offer at Fine & Country South Africa. We are the right choice of professional real estate agents to represent your interests in Morningside.

 

 

 

 

 

DISCOVER MORE ABOUT FINE & COUNTRY

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MULTI-AWARD WINNING


Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.

INDEPENDENT EXPERTISE


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.

GLOBAL EXPOSURE


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.

UNIQUE MARKETING APPROACH


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.

PARK LANE OFFICE


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

Our International Network


Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomRussiaFranceHungaryMaltaSpainPortugalEgyptUnited Arab EmiratesRomaniaNamibiaWest AfricaSouth AfricaAustraliaFloridaZimbabwe

SOCIAL MEDIA

We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn, Pinterest and Google+, giving each property maximum online exposure.

 

Media Centre


MEDIA CENTRE Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.

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Fine & Country Foreign Exchange


We have partnered with IFX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »