Instagram’s popularity has been growing steadily since it first debuted back in 2010. With more than 400 million users, it’s currently the second most popular social media network in the world, behind Facebook. So, how do you crack the secret code of making your Instagram posts a success? Fine & Country Interior Design break down their top 10 posts to explain why they are so very popular.
As an Interior Design brand, we pick high-quality images that appeal to a design-conscience audience. This image from Base Interior stands out from the crowd. This image has been beautifully styled and really jumps out from the screen. The image tells a story and invites the user to find out more about the design firm.
Image credit: @base_interiordesign
Being a luxury design service, consistency is key. Posting high-quality images makes this become synonymous with our brand identity, so users can recognise one of our posts instantly. This image by EMIA London showcases the quality of our designers and the beautiful design projects they can create.
Image credit: @emialondon
Mix and match
We always try to showcase the versatility of our designers and the unique skills each design firm offers. This wonderful image from Wickenden Hutley celebrates the charm of British design using a beautifully designed boot room, emphasising their ability to balance beauty and practicality. Our wonderful design team EMIA London turned this once sterile house into a cosy, family home for its new owners.
We select licensed professional firms for their professionalism, design credibility and experience, so we need to showcase this through our Instagram. Posts are full of award-winning, high profile and exceptionally professional design firms, and our striking images give us a great opportunity to highlight the wide cross-section of projects: from prime developments in Central London, to spacious second homes. Our followers know we provide a professional Interior Design service, and in-turn will only receive beautiful and well-styled posts into their Instagram feed.
Images are not everything, though; captions are also crucial to making our interior design posts a success. Asking questions, inviting people to engage, and encouraging viewers to comment, sparks conversations between users and raises brand awareness. This is true with our post of Cranberryhome’s wonderful bedroom design, where many inquiries came through the comments.
Image credit: @cranberryhome
We find keeping captions condensed is a winning factor. This fabulous image by Rebecca Hughes Interiors is bursting with personality with riots of fabric and cosy lighting. The humorous caption has sparked conversation, creating more comments and has helped push more work to Rebecca Hughes Interiors.
The finer details
Making sure our content is found, not just by our followers, is also a great way to spread the word about our interior designer firms. In this recent post from Rebecca Hughes Interiors and Landmass London we have included relevant design and industry hashtags to connect users who may be interested in our design services.
Would you like to find out more about interior design services? Contact Fine & Country Interior Design.