31st May, 2017

Unlock the secrets of London’s most exclusive new interior design hotspot, The Ned

Unlock the secrets of London’s most exclusive new interior design hotspot, The Ned

Overhauling the interior design of any property is never easy, and it is an even more ambitious project when it is a Grade I Listed London landmark. Fine & Country Interior Design have been to The Ned, a new hotel and private member’s club, to discover how it has become the talk of the interiors world. With 12 floors, 320,000 square feet of space, 252 guest rooms and nine restaurants to design, this was no easy renovation.

The unveiling of Soho House Group’s Hotel in London’s bustling City District last month had a lot of hype, with Londoners eager to see the Grade I Listed redevelopment of the former Midland Bank designed by Sir Edwin Lutyens in 1924. Eponymously named The Ned after Edwin’s nickname, the restoration has been carried out to conserve and highlight the original architectural features, including the 92 African verdite columns in the former Banking Hall.

Fine & Country Interior Design have had the pleasure of experiencing this new hybrid hotel-come-members’ club first hand. As a descendant of Sir Edwin Lutyens, Fine & Country Interior Design’s Sophie Chester-Master was invited to see the interiors for herself – along with 100 of her relatives – and met owner Nick Jones and Stuart Adolph, Vice President of Development for the Sydell Group who financed the project.


The part we particularly enjoyed was the presentation by the Soho House interior designers Adam Greco and Alice Lund on how they had worked with Lutyens original designs.

They took inspiration from the period the building was built; their scheme was inspired by the faded glamour of 1930s transatlantic ocean liners, as well as the opulence of the Orient Express. This is clearly visible in the restaurant designs which blend contemporary and nostalgic design features with the use of brass and mahogany furniture and chandeliers typical of the era. Some were even sourced directly from his great granddaughter’s own company Lutyens Furniture.

Within the belly of the building, two floors down from street level, is the Vault, which historically would have housed countless treasures and gold bullion. It was even used in the 1964 James Bond film Goldfinger. Now, it is an intimate bar and lounge for members, accessed through the original two-metre-wide, 20-tonne door (made by Chatwood Safe Company – one of only two ever made – a fascinating design feature in itself). With 3,000 original stainless steel safety boxes lining the walls, it’s clear little here was needed from an interior design perspective except to soften the geometry a little – something the designers did excellently with the plush velvet furnishings, patterned rugs and taxidermy birds.



The designers’ artistic flair and ode to the golden age of travel comes alive in the bedroom and bathroom designs. Bedrooms boast richly patterned fabrics, great canopied beds draped with rich fabrics and matching art deco furniture. The furnishings are a blend of specifically sourced antique pieces and the Soho House Group’s own furniture line, which means that visitors can buy some of the pieces themselves. The bathrooms feature metro-tiled walls, bevelled mirrors and roll-top baths. There is a great blend of popular contemporary colours such as grey mixed with traditional sanitary wear and brass taps.



With the Soho House team’s utmost commitment to conserving and creating beautiful design it’s no surprise that The Ned has become so popular with Londoners since its opening a couple of weeks ago. People have flooded in to take in the splendour of both Lutyens’ original design and the stunning work of the design team.

At Fine and Country Interior Design, this promotion of design integrity is inextricably linked to our company ethos, which is why we are always so thrilled when design is done well.

To find out more about Fine & Country Interior Design, click here.


You may also like...

27th September, 2022

Autumn Interior Design Tips to Transform Your Home

23rd September, 2022

Top 10 Tips for Sustainable Living

22nd September, 2022

Be Inspired by Nature

12th September, 2022

Top 10 Kitchens Built for Baking

8th September, 2022

Popular Gardening Trends

8th September, 2022

Update Your Home Office

19th August, 2022

Island Investments

9th August, 2022

Top 10 Amazing Apartments from Around the World

5th August, 2022

Fine & Country South Africa Celebrates in Style

4th August, 2022

Top 10 Cute Summer Cottages