Luxury Apartments in Johannesburg - Property in Gauteng - Fine & Country

Routes to and roots of luxury apartments in Johannesburg

Fine & Country South Africa specialises in the luxury property sector in Johannesburg and other South African cities and suburbs where upscale real estate is the norm, rather than the exception. Our speciality properties include smallholdings, country and lifestyle estates, freehold homes of luxurious proportions, cluster homes, high-end townhouses, and apartments or flats.

Luxury, in and around a major sophisticated city like Johannesburg, is a very objective concept. Your idea of what’s lavish, opulent, and grand may be completely different from that of the next person. It really all depends on what one is accustomed to and that to which one aspires – in this case, a home, be it an enormous mansion or a somewhat more compact apartment of a more conveniently manageable size.

Nonetheless, there are numerous features that regularly crop up amongst the must-have luxuries that affluent people list as characteristics which are most desirable in upmarket homes, keeping in mind that fashions and trends change and come and go throughout the years in the property market. Likewise, lists of luxury appointments in the residential sector are subject to change too, irrespective of whether the home is a palatial house or a sectional title unit with an aspirational address.

Roads leading to Rome

Surprisingly, flats are nothing new. At one or another stage, all roads led to Rome, and this even applies to some of the routes associated with modern Johannesburg. The ancient Romans were and are still renowned for their inventions and innovations, many of which involved civil engineering marvels and advanced construction works, including blocks of apartments – stacking one series of dwellings atop another.

Such wooden, brick, and concrete dwellings were by no means extravagant or luxurious, but provided mass housing solutions for the lower, poorer classes in the rigidly enforced Roman class system – a far cry from the luxury sectional title units in modern Johannesburg.

As far as is known, their practice of building multi-layered residential blocks dates back to 300 BC, and they reached heights of 12 stories by 100 BC. Always mindful of aesthetics, the Roman authorities subsequently imposed height restrictions of about 4-5 stories. This was, however, only applicable to buildings’ frontages; rear elevations weren’t subjected to the same regulations.

Chic Parisian luxury

The once-mighty Roman Empire declined and fell. Centuries later, Paris became the fashion capital of the world and the indulgent, Parisian luxury lifestyle became desirable, likewise the popularity of luxury apartment living and was adopted in major cities in other countries, notably in New York and eventually, in Johannesburg too. 

The word “apartment” is derived from the French “appartement” and Italian “appartimento” – both meaning “a separated place”.

The route to New York

During the second half of the 19th century, a pair of forward-thinking American architects recognised that apartments would provide New Yorkers with ideal housing solutions in a city that was already densely populated and still growing.

They persuaded one of their richest fellow countrymen, Rutherfurd Stuyvesant, to approve, fund, and construct the city’s first apartment block, which was named after him. The Stuyvesant residential units would become associated with the upper classes because of the famous names on the building’s tenant/occupant list.

Destination Johannesburg

In the mid-1970s, Johannesburg’s first cylindrical residential 54-storey, luxury residential skyscraper, Ponte, was opened to admit wealthy tenants, offering them almost unheard-of opulence and extravagance. Sadly, its esteemed status was not to last.

However, nowadays, in the first quarter of the 21st century, Johannesburg’s affluent, most sought-after suburbs continue the ever-popular trend that favours and features luxury apartment buildings, carefully situated in the select, most well-heeled areas that surround this world-class city.

Location is integral to sustain the enduring investment value of these opulent homes. Fine & Country South Africa is a specialist in the high-end property sector and is, therefore, integral to your property quest for luxury apartments in Johannesburg.

DISCOVER MORE ABOUT FINE & COUNTRY

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MULTI-AWARD WINNING


Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.

INDEPENDENT EXPERTISE


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.

GLOBAL EXPOSURE


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.

UNIQUE MARKETING APPROACH


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.

PARK LANE OFFICE


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

Our International Network


Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomFranceHungaryCyprusGermanySpainPortugalMauritiusHong KongNamibiaNigeriaSouth AfricaAustraliaFloridaZimbabwe

SOCIAL MEDIA

We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn, Pinterest and Google+, giving each property maximum online exposure.

 

Media Centre


MEDIA CENTRE Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.

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Fine & Country Foreign Exchange


We have partnered with IFX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »