Luxury Homes in Sandton - Fine & Country - Sandton Properties

Luxury Homes in Sandton

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Professional estate agents for luxury homes in Sandton

It has become customary to refer to Sandton as “the richest square mile in Africa” – a highly fitting descriptive phrase coined by one of the developers of Sandton City, the iconic shopping mall that first put Sandton on the map. Logically, it follows that a great proportion of latter-day homes in Sandton are nothing if not very luxurious and grand.

The predicted white elephant

Initially opposed by many, thus being more than a little controversial, Sandton was moreover predicted by naysayers to become a proverbial white elephant. Sandton City opened its doors to the shopping public in 1973 and the rest is history, albeit relatively recent history in the greater scheme of things.

Birth of the richest square mile

The mall’s initial partnering property, the towering Sandton office block, was soon to become one of the most affluent, prestigious office towers on the African continent. The richest square mile in Africa was born and well and truly settled in on the African map and the world atlas. Sandton was on the road to becoming the primary business centre in the Johannesburg region.

The impact of the newly created Sandton was enormously significant, so much so that many corporate companies and organisations moved from their premises in inner Johannesburg to new Sandton office premises and complexes.

Urban deterioration

Johannesburg’s CBD had been deteriorating with no end in of this urban decay in sight. There were no longer sufficient parking facilities to accommodate the number of commuter vehicles which entered the city on a daily basis. Lack of parking spaces and traffic congestion exacerbated the conditions in Johannesburg.

Sandton – the solution

Sandton provided a ready solution, and is now the financial and economic hub of the entire country. Properties and homes in Sandton sold like hot cakes – the newly built homes were of luxurious proportions, whilst the older homes were revamped and upgraded to luxury standards.  

Rural lifestyles

It’s almost impossible to believe that the area we now know as Sandton was essentially rural only about some 50 years ago, and favoured by residents who preferred to live in the country and commuting to the workplace in central Johannesburg during the week.

Large, sprawling properties and smallholdings with rambling, farmhouse-style homes and outbuildings that included stables were the order of the day. Additionally, acres of veld dominated the largely natural landscape that was interspersed with narrow, dusty, unpaved roads that resembled tracks or trails, rather than streets.

Rapid change

Then, Sandton City arrived and the area changed at a remarkably rapid rate, transforming into one of South Africa’s most well-heeled regions with world-class infrastructure and featuring some of the country’s most luxurious homes.

Luxury property specialists

If an estate agency is to represent affluent clients – buyers and sellers of luxury homes – efficiently, professionally, and successfully, its property consultants should be:

  • highly trained;
  • dedicated and committed;
  • professional;
  • well experienced with top-level property transactions;
  • specialised in the high-end, luxury home and property sector;
  • intimately familiar with the lifestyle and working conditions in the geographical area/s in which they operate; and
  • supported by innovative marketing initiatives and campaigns, and an extensive network and database.

In this instance, we are referring to Sandton and a specific estate agency – Fine & Country South Africa, our company, which is amply and effectively supported by our group’s active presence in more than 300 offices throughout the world. Our luxury home buyers and sellers have distinct advantages in property marketing and transaction activities, which is particularly relevant and significant in the luxury home sector in Sandton. Give us a call to find out more about the luxury homes we have on offer.

DISCOVER MORE ABOUT FINE & COUNTRY

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MULTI-AWARD WINNING


Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.

INDEPENDENT EXPERTISE


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.

GLOBAL EXPOSURE


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.

UNIQUE MARKETING APPROACH


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.

PARK LANE OFFICE


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

Our International Network


Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomFranceHungaryCyprusGermanySpainPortugalMauritiusHong KongNamibiaNigeriaSouth AfricaAustraliaFloridaZimbabwe

SOCIAL MEDIA

We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn and Pinterest, giving each property maximum online exposure.

 

Media Centre


MEDIA CENTRE Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.

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Fine & Country Foreign Exchange


We have partnered with IFX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »