Moving into Midrand’s luxury property marketplace

 

Without any smidgeon of doubt, there are times when being in the middle is simply awful. “Piggy in the middle” is the worst possible place to be when the term refers to someone who is placed in the middle, dead centre between two parties with opposing opinions, parties who are at odds with one another and arguing determinedly about who is right. You just don’t want to find yourself caught up in the middle or midway between two opposing adversaries. It’s “the pits” (to use the vernacular).

 

From the pits to positive

 

However, the scenario is completely different when it comes to property, particularly the luxury properties one finds in Midrand, halfway or midway between Johannesburg and Pretoria – initially, that is. Because of urbanisation, the rapid, increased demand for property and the resultant growth in property development, as well as the property marketplace, the Midrand of today is almost midway between a number of locations.

 

Midrand has become a crossroads at the centre of much that is “happening” in the mid-Gauteng region, and it has also now become a desirable centre of exciting developments, opportunities, and luxury lifestyles. These days, Midrand is distinctly different from what it once was before this lovely area’s potential was recognised. More people realised that the area was an ideal location in which to live, perfect for commuting to work in either Johannesburg or Pretoria.

 

Once upon a time and nowadays

 

Once upon a time, Midrand was known as Halfway House, because of its geographical position. It was only renamed “Midrand” in 1981. Halfway House, the midpoint between the cities of Pretoria and Johannesburg, was a small, very basic settlement where the wagons, carts, coaches, and carriages travelling from one city to the other could stop and would stop for a few hours, or even camp overnight occasionally.

 

Pretoria was the capital city of the Transvaal, while Johannesburg was fast becoming a business and commercial centre, largely due to the discovery of gold in and around Johannesburg and a little further afield on the Witwatersrand.

 

A break in travellers’ journeys allowed travellers to disembark, stretch their legs, and take refreshments. At the same time, their oxen, horses, and other draught animals were afforded the opportunity to have a drink and rest a while, before resuming their journey.

 

Nowadays, the trip between Pretoria and Johannesburg is a mere 58 km by highway, taking less than an hour on average when the roads are not busy, but it must’ve been considerably further and longer in those distant days when the route was a mere bumpy wagon track through the dusty veld. Now, Midrand has a Gautrain station, which is situated on the R101 on the fringe of the city, close to the Grand Central Airport. 

 

A prime luxury destination in its own right

 

Midrand is no longer just a welcome stop-off along the way, but is now a prime destination in its own right. Modern Midrand features luxury properties in world-class residential developments with state-of-the-art infrastructure, amenities, facilities, and additional novel developments to suit the most discerning luxury property buyers and sellers.

 

Numerous large corporate companies have moved to Midrand, so there are now employment opportunities aplenty here, which are easily accessible via the Gautrain highway network. Africa’s biggest single-phase shopping mall, the Mall of Africa, ensures that the convenience of world-class shopping is on your doorstep if you reside in Midrand.

 

Our local luxury property specialists are perfectly placed and professionally equipped to guide and assist you with your luxury property transactions in the affluent areas of Midrand. The time to buy luxury property here is now, as it’s highly likely that there’s a great deal more potential investment growth in Midrand’s luxury market sector.

DISCOVER MORE ABOUT FINE & COUNTRY

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MULTI-AWARD WINNING


Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.

INDEPENDENT EXPERTISE


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.

GLOBAL EXPOSURE


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.

UNIQUE MARKETING APPROACH


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.

PARK LANE OFFICE


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

Our International Network


Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomRussiaFranceHungaryCyprusGermanySpainPortugalUnited Arab EmiratesRomaniaMauritiusMoroccoNamibiaWest AfricaSouth AfricaAustraliaFloridaZimbabwe

SOCIAL MEDIA

We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn, Pinterest and Google+, giving each property maximum online exposure.

 

Media Centre


MEDIA CENTRE Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.

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Fine & Country Foreign Exchange


We have partnered with IFX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »