Luxury Property Midrand

From halfway coach stop to the home of luxury properties

 

Most well-informed South Africans, and definitely those who live in Gauteng, know where Midrand is located, but few have stopped to think about the probable origin of Midrand’s name, except for the fact that it is in the middle of somewhere – as it happens, not exactly but almost midway between the cities of Johannesburg and Pretoria.

 

Halfway house and Midrand

 

Before Midrand was established, there was Halfway House, an area that then consisted of a few surrounding smallholdings and a great deal of undeveloped grassland, a small country type hotel or inn, and a petrol station. As befits its name, Halfway House was and is halfway between the aforementioned cities.

 

Halfway House, as it was then in the 1890s, was originally a halfway rest stop along a wagon and coach route, operated by Zeederberg Coach Company, between Johannesburg and Pretoria. Nowadays, Halfway House is approximately 27 kilometres from Johannesburg.

 

Because it was found that the discovery of gold in the area that was to become the City of Johannesburg actually extended much further, the erstwhile larger gold mining region was named the Witwatersrand (white water ridge). Much later, the municipality that was established in 1981 for the Halfway House area was named Midrand – retaining the “halfway” concept by the use of “mid”, and adopting “rand”, part of the word “Witwatersrand”.

 

Modern Midrand and its luxury properties

 

Modern Midrand is a far cry from its practical, humble beginnings. However, there is one distinct correlation between its original purpose and its modern function. Today’s Midrand is at the hub of a host of highways and secondary roads that lead in all directions – north, south, west, and east, plus virtually all points in between.

 

It is one of the most easily and conveniently accessible residential and business areas in Gauteng, irrespective of whether you commute to, from, or within Midrand. Because modern Midrand also offers its own share of employment opportunities, many residents don’t have an immediate need to travel elsewhere for work purposes – an enormous advantage of living in Midrand.  

 

The types of suburbs and properties one finds in Midrand vary greatly, most of which are found in newly developed areas that are intended for everything from affordable housing to ultra-luxurious, grand homes. Because of its extremely rapid recent development and growth, it’s advisable to secure the assistance of an estate agent who is completely au fait with modern Midrand and all it offers its latter-day residents, who want a luxury lifestyle in a luxury property. These residents include:

 

  • Retirees who seek a safe, serene sanctuary in which to enjoy their golden years.

 

  • Families that require contemporary facilities and infrastructure.

 

  • Young, up-and-coming, future-focussed singles and couples who want to establish themselves in a modern suburb

 

  • Affluent folks who prefer a semi-rural environment and sizeable estates where they can keep stables and horses.

 

Midrand luxury property professionals

 

At Fine & Country South Africa, we have clearly established ourselves in our niche area of operations – property professionals who specialise in the upper end of luxury property transactions in Midrand, and other cities and areas that are known for their exclusivity.

 

This is where we, at Fine & Country South Africa, have built our sterling reputation which we strive to uphold, when and wherever we represent our discerning clients – buyers and sellers of luxury properties in the upper quartile of an affluent sector, where specialised expertise is demanded and deserved. If this description fits you and your aspirations and requirements for luxury property in Midrand, we look forward to being of assistance to you. Contact us today for more information.

 

DISCOVER MORE ABOUT FINE & COUNTRY

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MULTI-AWARD WINNING


Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.

INDEPENDENT EXPERTISE


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.

GLOBAL EXPOSURE


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.

UNIQUE MARKETING APPROACH


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.

PARK LANE OFFICE


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

Our International Network


Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomRussiaFranceHungaryCyprusGermanySpainPortugalUnited Arab EmiratesRomaniaMauritiusMoroccoNamibiaWest AfricaSouth AfricaAustraliaFloridaZimbabwe

SOCIAL MEDIA

We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn, Pinterest and Google+, giving each property maximum online exposure.

 

Media Centre


MEDIA CENTRE Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.

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Fine & Country Foreign Exchange


We have partnered with IFX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »