Midrand’s latest luxury properties

 

Which factors, features, aspects, and elements of a prospective property are important to you, as a luxury property buyer in Midrand, the growing midpoint between the cities of Johannesburg and Pretoria in the Gauteng province?

 

When one has the means to purchase property in the luxury sector, you find that some aspects of properties’ appeal are universal and commonplace amongst all buyers, irrespective of income, while the lists of other factors that are important to individual purchasers will vary to a greater extent, far more so in the luxury sector. This is the sector in which Fine & Country South Africa specialises

 

Luxury likes and wants

 

If you’re able to afford luxury, you’re able to pick and choose according to your wants and wishes. In the luxury sector, there’s a great deal of emphasis on preference, personal taste and style, exclusivity, quality, finishes, and luxury – things the buyer wants to have and enjoy, rather than merely what they need.

 

The halfway crossroads

 

Today, Midrand features its own share of record-breaking and luxury property developments, a complete departure from what this area once was, both in the distant past as well as in living memory. Before being named Midrand, the area was called Halfway House, a name which still exists, applied to the old CBD.

 

Halfway House was the midpoint along the route between Johannesburg and Pretoria, originally travelled by ox wagon and subsequently by the Zeederberg coach company, which transported travellers in horse- or mule-drawn carriages between the two cities. By either means, the journey was a long one.

 

This halfway stopping point was a perfect spot at which to rest, and feed and water the draught animals, as well as for coach passengers to step down, stretch their legs, have refreshments, and rest a while, before continuing the journey. Incidentally, Halfway House or the centre of Midrand is nowadays also approximately halfway between Kempton Park in the east and Kyalami in the west, so Midrand actually forms a crossroads of northern, southern, western, and eastern routes.

 

Midrand’s latest luxury property developments

 

  • Reportedly the biggest of its kind in the southern hemisphere, the Nizamiye Masjid or Nizamiye Mosque, which officially opened in 2012, has become a tourist attraction in Midrand. The architecture is an awe inspiring example of classic Islamic Ottoman elegance and luxury. The magnificent mosque was inspired by a 16th century Ottoman mosque complex in Edirne, Turkey. Midrand’s grand, luxurious mosque’s main halls accommodate 6 000 worshippers, and they’re called to prayer from four 55-metre tall minarets.

 

  • The Mall of Africa represents the latest in luxury shopping, entertainment, and lifestyle design. It’s the largest mall in South Africa that has been constructed in a single phase. Mall of Africa began welcoming shoppers in 2016. So great was the public interest, that on the day of opening, severe traffic congestion occurred in all four directions of the compass (and Midrand’s crossroads). The mall features sections that were inspired by various parts of the African continent – the Sahara Desert, the African Great Lakes, the rich mineral wealth of South Africa, the Western African oil deposits, and the Central Africa rain forests.

 

  • Luxury residential estates and properties, notably the Waterfall Estate, which incorporates various lifestyles – estates that include Waterfall Country Lifestyle Estate, Waterfall Equestrian Estate, and Waterfall Hills Retirement Estate, all within an immense enclosed estate and conveniently close to the Mall of Africa and numerous other facilities.

 

There so much that’s new, innovative, and luxurious in Midrand’s vibrant property market that necessitates the dedicated expertise, experience, assistance, and knowledge of a Fine & Country South Africa estate agent. We know our market and we know luxury Midrand properties. We look forward to getting to know you and your requirements too.

 

deserve.

DISCOVER MORE ABOUT FINE & COUNTRY

fineandcountry-awards

MULTI-AWARD WINNING


Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.

INDEPENDENT EXPERTISE


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.

GLOBAL EXPOSURE


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.

UNIQUE MARKETING APPROACH


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.

PARK LANE OFFICE


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

Our International Network


Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomRussiaFranceHungaryCyprusGermanySpainPortugalEgyptUnited Arab EmiratesRomaniaMauritiusMoroccoNamibiaWest AfricaSouth AfricaAustraliaFloridaZimbabwe

SOCIAL MEDIA

We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn, Pinterest and Google+, giving each property maximum online exposure.

 

Media Centre


MEDIA CENTRE Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.

media_thumb_crop
ifx_3s

Fine & Country Foreign Exchange


We have partnered with IFX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »