Fine & Country Interior Design caught up with Alex Willcocks, Managing Director of Burbeck Capital and Burbeck Interiors to discuss the benefits of Staging and Styling and his predictions for the future of the property industry.
My brother Jack and I started the residential development business six years ago. Our first project was a dilapidated two bedroom flat in Barnes, south west London which was lightly renovated and sold for a small profit. Since then, we have completed developments across London in areas such as Fulham, Kensington, Maida Vale, Clapham and Chiswick and now have £8,000,000 worth of residential development in the pipeline, split across three different sites.
Properties appeal significantly more to potential buyers if they have furniture and accessories. Renting furniture during the sales process is arguably the best money we spend on the entire build because it feels like a more commercial approach to sell a property looking its absolute best rather than just bricks and mortar.
This commercial sense, along with the money we were already investing to create the necessary margins meant that renting furniture during the sales process was probably the best money we spent on the entire build.
Originally, we used other home staging and property styling companies to dress our developments but were often frustrated by the result or the lack of flexibility they offered. The decision to create our home staging business was born out of a desire to create a better product, with the flexibility we know that developers and homeowners need when they are selling their properties.
From our previous experiences, we identified the challenges we faced before and focused on eliminating them to create a successful formula for us and our clients.
We dressed all three of the units in a large Victorian house which we converted to flats. The cost of the dressing was £20,000 and I can comfortably say it increased the Gross Development Value by £150,000, as represented by the sale price of the development.
Despite what many consider to be a ‘tough’ market, it took just six weeks from launching this development to completion on all three units. The total marketing time for this £2,450,000 development was less than a month. This would not have been possible without Staging and Styling the development.
There are so many I could mention as we see the benefits every week. In February 2019, we dressed a house that originally went on the market in May 2018. The client did not drop the price, but instead chose to invest in Staging and Styling. Within four weeks he had two offers, one of which was in excess of the asking price. This client had never dressed a development before.
I look for honesty, integrity, a proven record of transactions, constructive feedback, access to the right buyers and a defined strategy as to how they are going to sell my property.
Defined sales strategies on how best to sell an asset will become significantly more prevalent. I would like more traditional bricks and mortar agents to start adopting aspects from PropTech to help facilitate transactions.
Whenever we are preparing to sell a development, we always have the searches prepared before we go to market. Why risk waiting for searches once you’re under offer?
If you are not dressing your developments in 2019, you really are missing out on the opportunity to increase your profit and reduce your time to sell. Why would you not take up that chance?
For expert advice on Staging and Styling, contact Fine & Country Interior Design on 0208 251 8813 or via email at email@example.com.
Steve, Carron and Zoe have been excellent in listening to our needs introducing properties to us and generating off market viewings on our own home in Kingswood. Great team and gre... Read full reviewReview Added: Jul 7th, 2020
Personable, friendly and easy to do business with. Thanks So much Mark for helping us find our new “amazing home”..... great service and thanks for keeping us... Read full reviewReview Added: Jul 3rd, 2020
Arma Kang & Pip Holden found us a buyer in speedy time, despite the interruption due to the pandemic, we were able to complete the sale without hiccups. Great service &am... Read full reviewReview Added: Jul 3rd, 2020
Really good service from the Fakenham office despite the difficult COVID times. Sophie in particular was great, straight talking, friendly, knowledgable, tenacious and pro active. Read full reviewReview Added: Jun 25th, 2020
4.86 out of 5 - based on 1338 customer reviews
Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move
We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn and Pinterest, giving each property maximum online exposure.
*Please, note: for security reasons, the maps on this website do not provide the exact location of the property and they are provided solely as an indication of area.