Worth a thousand words

Worth a thousand words

A picture speaks a thousand words which is why professional, quality images are imperative when marketing and selling a home. 

You can’t sell a secret, so the importance of advertising and marketing a property in ensuring you get the best result can’t be understated. Gone are the days when the first impression of a home for sale was the “drive-by”. The initial interest may have been generated by a call from an agent or an advertisement in a local newspaper. Curb appeal was the most important element in generating awareness.

While curb appeal will always be important, with our increasingly busy lives, potential buyers may not have the opportunity to do a drive-by. Instead, their first impression is more likely gained from an online listing accompanied by photos. When agents have a list of potential buyers on their books they will send initial listings accompanied by photos to alert the buyers to properties that meet their requirements.  

Luxury kitchen photograph

Buyers quickly lose interest if photos don’t reflect well on a property. Photos entice buyers in, allowing them to imagine their lives in the home’s spaces. It is important they are good quality images that really convey the property’s best features, as primary advertising and marketing collateral. Professional real estate photographers know what areas will look best, what lighting is needed, and what angles will best capture the most desirable attributes of your home.

Luxury contemporary bathroom

What photographs should be included? Kitchens and bathrooms sell houses, so good representations of these rooms are essential. The master bedroom, the back yard, and a view if you have one should also be featured. There should be at least one photo of the front of the house. A good photographer, together with your agent, will know which custom features will also add to the appeal of the property.

The accompanying marketing campaign should consider the property’s target audience and aim to reach all possible interested parties. To do this, most campaigns include traditional and digital elements, plus good old-fashioned agent’s skills. Studies have shown that after the internet, a sign at the front of the property remains one of the best drivers of potential buyers. 

Set table in dinning room

A final word on the importance of good photography: Images are not just important as an online introduction. Photographs continue to play an important role after an initial viewing. Buyers will often return to their computers and look at the property again online. At this point, they bring first-hand knowledge of how the property feels, the flow of the rooms, and they are starting to picture how their furniture will fit. This is often the point that seals their interest, as they envision themselves living in the home.

If you are looking for a professional estate agent to market and sell your home, find a Fine & Country office in your area.

 

14th Jan 2020

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