A picture speaks a thousand words which is why professional, quality images are imperative when marketing and selling a home.
You can’t sell a secret, so the importance of advertising and marketing a property in ensuring you get the best result can’t be understated. Gone are the days when the first impression of a home for sale was the “drive-by”. The initial interest may have been generated by a call from an agent or an advertisement in a local newspaper. Curb appeal was the most important element in generating awareness.
While curb appeal will always be important, with our increasingly busy lives, potential buyers may not have the opportunity to do a drive-by. Instead, their first impression is more likely gained from an online listing accompanied by photos. When agents have a list of potential buyers on their books they will send initial listings accompanied by photos to alert the buyers to properties that meet their requirements.
Buyers quickly lose interest if photos don’t reflect well on a property. Photos entice buyers in, allowing them to imagine their lives in the home’s spaces. It is important they are good quality images that really convey the property’s best features, as primary advertising and marketing collateral. Professional real estate photographers know what areas will look best, what lighting is needed, and what angles will best capture the most desirable attributes of your home.
What photographs should be included? Kitchens and bathrooms sell houses, so good representations of these rooms are essential. The master bedroom, the back yard, and a view if you have one should also be featured. There should be at least one photo of the front of the house. A good photographer, together with your agent, will know which custom features will also add to the appeal of the property.
The accompanying marketing campaign should consider the property’s target audience and aim to reach all possible interested parties. To do this, most campaigns include traditional and digital elements, plus good old-fashioned agent’s skills. Studies have shown that after the internet, a sign at the front of the property remains one of the best drivers of potential buyers.
A final word on the importance of good photography: Images are not just important as an online introduction. Photographs continue to play an important role after an initial viewing. Buyers will often return to their computers and look at the property again online. At this point, they bring first-hand knowledge of how the property feels, the flow of the rooms, and they are starting to picture how their furniture will fit. This is often the point that seals their interest, as they envision themselves living in the home.
If you are looking for a professional estate agent to market and sell your home, find a Fine & Country office in your area.
Excellent service throughout. Timely and efficient communications and drove the whole process through effectively. Would recommend without hesitation and definitely use them again. Read full reviewReview Added: Mar 19th, 2020
First Class service! Claire and the team at Fine and Country were very good. Nothing was too much trouble, and Claire was extremely pro-active in smoothing over the twists and t... Read full reviewReview Added: Mar 15th, 2020
We are very happy to leave a 5 star review for Sam Funnell and his team. Sam worked tirelessly on our behalf to complete the sale on our house. None of us envisaged he would... Read full reviewReview Added: Mar 10th, 2020
We had a great buying experience with Fine and Country. They were always very helpful and kept us fully informed of progress along the way. Read full reviewReview Added: Mar 8th, 2020
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Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move
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*Please, note: for security reasons, the maps on this website do not provide the exact location of the property and they are provided solely as an indication of area.