When you are selling your home, it is important to pick an estate agency that makes the most of the latest in technology. Kevin Underwood, from Webbers Fine & Country, explains why.
A lot has changed since Webbers first opened 90 years ago. One of the main differences between then and now is the advancement of technology and its role in the estate agency industry. Video, photography and of course the internet has come on leaps and bounds and as a good agent, we must recognise these cultural changes and adapt how we work to better cater for our clients’ needs.
95% of property searches start online. From websites to property listings on the major property portals, an online presence is vital. With this in mind, it is important to pick an agent who has a quality, user-friendly website and will put your properties on all the major property portals. This will ensure your home is seen by a large network of potential buyers.
The power of social media marketing should not be underestimated. With over 665 million daily active users, Facebook has become an important tool in marketing a property, so choosing an agent who utilises social media is more important than ever before.Users can now ‘like’ and ‘share’ property details, ensuring your property is seen by the most amount of people, including buyers who are overseas – and the further you cast your net, the more likely you are to catch the right buyer.
Quality visual tools, such as video and photography, are another way to make your property stand out to potential buyers. By choosing an estate agent that uses professional photography and videography, your property can be presented in the best way possible, increasing the chance of a viewing request. It’s been reported that web pages with visuals drive up to 180% more engagement than those without – and if a picture says a thousand words, how many does a video say? Viewers spend 100% more time on web pages with videos. Double the time, double the engagement.
Most importantly, although technology now plays a crucial part in the marketing of your home, it is vital not to forget the roots of good estate agent; personal skills, professionalism and experience. Do your research. Choose an agent you feel comfortable with and go for the one that best suits your needs and requirements.
Kevin Underwood Webbers Fine & Country – Tel: 01398 324 666 – Web: www.fineandcountry.com
Matthew Cracker of Fine & Country sold my mother's house in Brookmans Park. He was efficient and professional and gave us wise advice when we needed it. I would not hesi... Read full reviewReview Added: Aug 17th, 2018
Nigel was professional but persistent when we had other agents trying to sell our house. We liked his calm attitude and approach and decided to change to Fine & Country, which... Read full reviewReview Added: Aug 17th, 2018
I rate the service received as of a very good standard. Managed to move the process forward even when difficulties arose. Recommended. Dr Smith Read full reviewReview Added: Aug 16th, 2018
Always contactable and responsive. Well organised. Very polite with prospective buyers. Could quickly recognise the level of interest shown and took initiative to address problems... Read full reviewReview Added: Aug 15th, 2018
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Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move
We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn, Pinterest and Google+, giving each property maximum online exposure.
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