On 24th October 2014,Fine & Country offices in the UK raised £587.80 for Breast Cancer Campaign by taking part in Wear it Pink, a charity event that aims to raise awareness and money for research into finding a cure for the disease.
The events were held in local Fine & Country offices in Swansea, Cambridge and Fulham, and Fine & Country’s International Headquarters, Park Lane, London. Each office arranged a bake sale, games and pink fancy dress to raise money for the charity.
Mike Bidwell, Head of Sales for Fine & Country says, “It was a great, positive day in the office. The shop window was decorated with pink underwear and bunting, we played a ‘guess the baby photo’ game and had a great selection of pink cakes and champagne that our staff and the public could enjoy for a small donation. Whilst it was a fun way to raise money for a great cause, breast cancer is an issue that is close to the hearts of many people at Fine & Country and our thoughts are with thepeople affected by the terrible disease.”
Now in its 13th year, Breast Cancer Campaign’s Wear it Pink raises over £2 million every year for world-class breast cancer research that saves and improves lives, giving women quicker diagnosis and more effective treatments. Every year 50,000 mothers, daughters,sisters and wives will be newly diagnosed with breast cancer and 12,000 womenstill die, with millions continuing to live with its long term impact.
Ellie Adam, Wear it Pink project manager at Breast Cancer Campaign, said “Each year we are overwhelmed by the huge numbers of people wearing it pink. It’s companies like Fine & Country that make this event a success.”
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