Meet the designer: predicting future trends with CID Interieur

Meet the designer: predicting future trends with CID Interieur

Staying ahead of the interior design curve is never easy. With projects that take multiple years to complete, David Ferns, owner of CID Interieur, explains how he stays on top of interiors trends and looks after his high-profile clients both in the UK and across the globe. 

Fine & Country Interior Design has caught up with CID Interieur, one of their licenced interior design firms, to find out how they have become so successful within the industry.

What has been your vision for CID Interieur since you started the company?

It has always been my intention for CID Interieur to be one the best interior design studios in London and the UK, and to create beautiful and elegant residential interiors. As well as this, we want CID to be considered a luxury English brand to be thought of in the same league as design brands that are quintessentially English such as Dunhill, Fortnum & Mason and Burberry. 

Our aim to achieve this not just through the quality of our design and exceptional craftsmanship, but also through the level of service and aftercare we provide to our customers. Our approach to create interiors that encompass cutting-edge design trends but very importantly have a classic elegance that will not date and will be timeless like a Bentley. 

Can you tell us about a particularly challenging project?

All our projects are challenging in their own way as we approach every project as unique. No two clients are ever the same, so each project requires its own blank slate to begin with. 

The more challenging projects often create the most rewarding and creative solutions. For example, we were tasked with designing a full leisure facility for a top London residential development, but it needed to be something completely unique as it was a major selling point for the apartments. Therefore, we designed the swimming pool where the entire floor surrounding it was flooded with water with dry areas which were floating within the water. It was definitely something that people wouldn’t have seen before.

What would you say is the most important thing an interior designer can contribute to a client’s home project?

For us, it’s the ability to realise our client’s vision. A lot of clients have an idea of what they want to achieve but struggle to know where to start and how to achieve it. We understand very quickly what our client wants, and we then interpret and realise these ideas into outstanding designs which are beyond their expectations. 

How do you approach each new client’s home and their expectations?

It’s very important to us that we understand our clients’ lifestyle and how they live and use the home every day so that we create unique bespoke spaces that are perfectly tailored to their lifestyle. 

Do you have a favourite creative home?

My favourite creative property so far is the 13,000 sq. ft. home that we created at Kings Chase on the Crown Estate in Oxshott. This was a two-year project due to its size and on projects like this you build up a real connection with the home and spaces that you’ve created. So much so that it almost feels like your home as you know every detail, from the cornicing around a door frame to each door handle. It’s often quite bittersweet when you finish these projects as you feel very proud of them, but also a little sad to say goodbye to something you’ve spent so many weeks and months creating.

A lot of the projects you design are completed many years after they were initially designed; how do you stay ahead of the curve with trends?

My team of interior designers are much like fashion forecasters; we have to predict and design at least a year ahead of any interiors trends hitting the high street. Attending all the interiors shows such as Decorex and Maison et Objets in Paris are key to predicting upcoming trends so we make sure we visit these throughout the year. 

Brass as an accent colour or on ironmongery, for example, has been a huge trend this year so far, yet we were including it in our designs over a year ago (during the time when bronze was monopolising the high street) in order for our projects to be on trend and current when they completed this year. It’s definitely an element which the team really enjoy.

If someone reading this was about to begin their own home redesign project, what would be your best advice to them?

It’s important to spend a lot of time on the space planning at an early stage and visualise yourself living in and using the space at all times of the day. It requires a lot of practical thought and imagination. Its also important to consider how you can future proof your design, as people’s lives and the way they chose to live them are always changing and a property needs to be adaptive.

What is your next project? 

We have several exciting projects in the studio including a large house on the St Georges Hill Estate in Surrey and two very large villas in the Middle East.

27th Nov 2017

More from Fine & Country

Seven renovations that could devalue your home
A renovation may not always add value to your home. While an extension or loft conversion will nearly always boost the price of your propert...
4th Oct 2018
Interior design tips to use dark colours in your home
Colour is clever. It is one of the most transformative tools you can use to decorate a room. Dark hues can envelop you and add instant glamo...
2nd Oct 2018
Top 10 Instagram Posts
Instagram’s popularity has been growing steadily since it first debuted back in 2010. With more than 400 million users, it’s currently the s...
16th Jul 2018





We just wanted to thank our customers for putting their trust in us to sell their home. We take the instruction to sell a home as a privilege, an honour and serious commitment. Our dedication and their trust in us means that,we are the fastest growing premium estate agent in England and Wales over the past 12 months*,attracting buyers from all over the country and further afield. We look forward to continuing to deliver results for our customers. For more information and a free valuation please click here »


Selling your home is one of the most important decisions you make; your home is both a financial and emotional investment. Find out how we can help »



Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.



People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.



An overwhelming majority of those who had used Fine & Country would recommend our services to a family member or friend, according to our most recent survey taken by members of the public.

To achieve 98.96% positive feedback is a privilege and we will endeavour to maintain this result, as we are dedicated to offering the best possible services to every customer, whether buyer or seller, from beginning to end.


Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.

Independent customer reviews

Fine & Country

4.87 out of 5 - based on 1050 customer reviews

Estate Agent and Letting Agent Reviews


Our International Network

Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomRussiaFranceHungaryCyprusGermanySpainPortugalUnited Arab EmiratesRomaniaMauritiusMoroccoNamibiaWest AfricaSouth AfricaAustraliaFloridaZimbabwe


We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn, Pinterest and Google+, giving each property maximum online exposure.




Access Fine & Country Interior Design to put your property ahead and make it stand out. With expert advice from some of London’s best stylists and designers we will make sure it makes a statement. Or if you’re purchasing with us, let F&C ID help make your new house feel like home by helping you find the very best specialists and designers for property refurbishment. Find out more »



We have partnered with Rational FX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »


Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.



We organise and attend a series of events throughout the year. If you are interested in attending or if you would like to promote your properties at any of these events, do not hesitate to contact us.View our list of events »




The Fine & Country Foundation is dedicated to supporting and funding homeless causes in the UK and overseas. Fine & Country offices organise a range of fundraising events for you to get involved in and/ or support. Find out more about our work here. Read more »

*Please, note: for security reasons, the maps on this website do not provide the exact location of the property and they are provided solely as an indication of area.